Doreen Michele

Social media marketing is a space you can spend a lot of time studying, but that doesn't mean you have to spend years studying it to benefit from it. Here are a few tips for how to use social media, such as Facebook, Twitter or Instagram, to promote your work for free. In order to actually promote your work, your social media account should have some means to connect people with your work. This might be a link to your professional site listed in your profile so that if people get really intrigued with the kind of work you do, they can find your work and some means to purchase it. Keep in mind that it is a social space. In other words, people participate to connect with other people. You can use it to promote your work, but you don't want to be too sales-y. While you don't want to be too aggressive and sales-y, you also don't want people to have to ask you for essential information. You should make it easy for them to find it. Here are some good practices: ...

This is a TLDR of Content Marketing Tips from Experts at First Round Capital and A16Z (found via HN ). The original podcast meanders a lot, which makes it hard to extract actionable tidbits from it. Some pieces of this TLDR are direct quotes. Others are paraphrased. I have made no effort to indicate which is which. First, how do you measure the effectiveness of your content? This is not a solved problem. But, there are some obvious measures you can look for, like page views and time on site. However, you really need to look for a metric that ties it to goals. Ask yourself what are we trying to measure and why? How does it fit our strategy and our goal? Stronger measures than page views are time on site, engagement and uptake. And so, to make that more specific, what is a good (metric)? What is the amount of length that you actually need to convey the point? It’s more about information density to me, like how many insights are you conveying? Are you really packing it in,...